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OUR CHOCOLATE
Experience the authentic Cacao
Since 1939, we’ve crafted chocolate the way it’s meant to be: stone-ground, pure, and honest. No shortcuts. No unnecessary additives. Just cacao, sugar, and cinnamon. The ingredients you know, the flavors you trust.
We don’t follow trends. We set the standard. Each bar of Rey Amargo is proof that true Mexican chocolate doesn’t need anything else to stand out. It only needs to be made right.
OUR STORY
The recipe has not changed
Carlos Ríos and his wife Baudelia Martínez started their business out of necessity in 1939 in Zapotlán el Grande, a small town in Jalisco, Mexico. They began making chocolate in their kitchen and selling it door to door. Initially named "El Cometa," their company grew in popularity.
Over time, their various chocolate styles became regional favorites, with one standing out: the "Rey" (King) in its "Amargo" (Bitter) version. In 1969, they renamed the entire company to "Chocolate Rey Amargo" in honor of this beloved product.
